Creating and Monetizing an Online Community


Starting an online community is easier than ever before. Modern tools and social media platforms help in creating a community from scratch and reaching out to potential members. However, it’s not that simple, as creating an online community requires a plan and strategy, and monetizing it requires a different set of skills and techniques. In this post, we’ll discuss how to create an online community and monetize it.

Part One: Creating an Online Community

Step One – Choose Your Niche

The first step in creating an online community is selecting a niche that you are passionate about. The niche should align with your interests and expertise, ensuring you can provide value to your members.

Step Two – Choose Your Platform

Many platforms can be used to create an online community. Social media networks like Facebook, Twitter, and LinkedIn are the most popular options, but forums, Slack Channels, Discord Groups, and Subreddits, can be more specific to your niche. Selecting the right platform depends on the needs and preferences of your members.

Step Three – Create Relevant Content

Before you invite members, make sure to create relevant content. This content should be valuable, informative, and engaging for your members. Creating useful resources, tutorials, webinars, and original articles will help you establish authority within your niche and attract members.

Step Four – Invite Members

After creating valuable content, it’s time to invite members to join your community. Use your network and social media to promote your community and ask friends and colleagues to join. Create a landing page or website for your community, and list it in directories and niche forums. Make sure you provide value and follow community guidelines.

Part Two: Monetizing Your Community

Step One – Develop a Business Plan

Monetizing your online community requires a comprehensive business plan. Identify potential revenue streams, including membership fees, sponsorships, advertising, commissions, and product sales. Consider what your members want, and how you can help them achieve their goals.

Step Two – Build a Strong Brand

To monetize your community, it’s essential to build a strong brand. This includes a unique name, logo, mission statement, value proposition, and a brand voice that appeals to your target audience. Make sure your branding is consistent across all your online channels and reflects your values and vision.

Step Three – Provide Valuable Products and Services

Monetizing your community also requires you to provide valuable products and services that align with your members’ needs. This could include courses, e-books, coaching, and consulting services, events, and more. Creating and selling product and services can be much more profitable than using ads or sponsorships.

Step Four – Offer Memberships and Premium Access

You can monetize your community by offering premium access or memberships to your members. Membership benefits could include access to exclusive content, discounts, early access, and more. Make sure you provide value to your members at every point along the customer journey.


Creating and monetizing an online community requires dedication, hard work, and a strategy aligned with your goals and values. Make sure you put your members’ needs first and provide value with everything you do.